Reverse Engineer Opportunities

Sales Efficiency

The Mission Newsletter, 7/11/18

“Plunge boldly into the thick of life, and seize it where you will, it is always interesting.” — Johann Wolfgang Von Goethe

Reverse Engineer Opportunities

Episode 53 of The Mission Daily

The sources to advance your health, wealth, and wisdom are out there, you just need to know where to look. Chad and Stephanie guide you through where to look for the news and information that you can use to reverse engineer success.

Listen to Episode 53 of The Mission Daily.

The Mission Daily is a podcast dedicated to accelerated learning and helping you become healthier, wealthier, and wiser. It is designed to help you learn — as fast as you possibly can.

From the Archives

The Woman and The War

“As children, we might not have the power required to stop violence. But as adults, with skills, resources, and empathy? We possess the power required to help free those we care about from society’s sacrificial altars. As adults, we don’t have to spend our lives on the sidelines. We can build up our own expertise, become powerful, and prove — once and for all — that the pen can be mightier than the sword.”

Read the article on Medium.

News That Matters

Health

If you want to quit smoking, don’t try vaping. A new study published from Georgia State University found that smokers who didn’t vape were more than twice as likely to quit than those who did.

The results fly in the face of some of the branding used to sell the e-cigs, which tauts that vaping is actually a way to ease yourself off of nicotine and eventually quit altogether.

For as long as vaping has been available, users have been confused about whether or not an e-cigarette is less harmful than a traditional one. Either way, the researchers suggest quitting entirely, an especially important note to the dual users — those who vape and smoke traditional cigarettes.

Find out more from the study, and some of the counterpoints, here.

Wealth

Close those office spaces. Or, close up the design plan, we should say.

A study out of Harvard Business School states that open concept office plans, which are supposed to foster collaboration and interaction, often do the exact opposite — there was actually a 70% drop in face-to-face interactions in open concept offices. Plus, those working in an open concept space saw a 15% decrease in productivity, and a higher likelihood of not only being distracted, but of getting sick.

Check out the whole study here.

Wisdom

Get rid of those PowerPoints. Trust us. Or, if you don’t trust us, trust Jeff Bezos.

Bezos banned PowerPoint in executive presentations, preferring instead that anyone presenting use a narrative structure. So, rather than reading bullet points off a slide, employees are given memos written through with complete sentences, a beginning, middle and end. After about 30 minutes, when everyone has read the document, they have a discussion.

Scientifically, this method makes sense, which is why Bezos favors it. First of all, our brains are hardwired to follow a narrative. Second, stories are much more persuasive than just lists of data. And finally, bullet points just aren’t effective for sharing.

You can watch Bezos talk about the topic here.

Tech Trends

It takes more than just water to sustain life on a planet. So although, “is there water?” is usually the first questions people ask whenever a new planet is discovered, there a few follow-ups that need to be asked if you want to know if the planet can actually be habitable.

In 2015, researchers out of the Tokyo Institute of Technology coined the phrase, the Habitable Trinity, which refers to an ocean, an atmosphere, and a landmass that has continual material circulation, for example, plate tectonics. If all these things are present on a planet, it then has the possibility of being habitable.

“Ninety-nine percent of life as we know it is composed of the 10 same elements. All of those elements come from three places: the atmosphere, the ocean, and the land. The ocean and the atmosphere work together to keep a steady stream of carbon and nitrogen on hand — the sun warms the ocean, which evaporates into the atmosphere, which transports nutrient-rich water onto land and eventually brings it back into the ocean. But it’s the land that does most of the heavy lifting. It’s what provides most of the nutrients that allow life to thrive.”

Learn more here.

Marketing Trends

Influencers have become a huge part of marketing. But how can a company get the most out of the influencers they attach themselves to when the people they’re supposedly influencing are actually bots that do nothing but inflate their follower count?

That’s become an increasingly difficult problem to solve, and it’s frustrating for actual influencers, as well as brands who in the past were only looking at “likes” and “follows” in determining who to work with. But recently Keith Weed, the CMO of Unilever, has said that his solution is simply to not work with influencers unless their followers are authentic.

While Weed’s intention is admirable, the execution may be harder than folks realize.

“It is hard to track,” Peshek said. “Some brands are looking at a number, and that’s really it. They’re not taking the time to really follow that influencer, see their growth and see their engagement. There’s no website that you can go to calledIsThisBloggerCheatingOnInstagram.com.”

More on the story here.

Education Trends

A survey has shown that students are beginning to believe that the value of their education doesn’t stack up to the amount they’re paying for it. And what they’re paying is way more than they ever expected.

The survey, which was done by Ascent Student Loans, a student loan provider, revealed that 47% of students said that the cost of higher education exceeded their expectations, and 60% of respondents were responsible for more than half of the costs required. And it is these costs that are having negative effects on the student population.

“If you look at why students drop out of school, the number one reason is not grades,” said Ken Ruggiero, chairman and CEO of Goal Structured Solutions, the administrator of Ascent Student Loans. “The number one reason is they couldn’t afford it.”

There are loans available to students of course, but those come with their own risks and problems. Recently income share agreements have also been gaining favor among students as a way to pay for higher education. Either way, though, the rising costs continue to be an issue.

Read more about the survey here.

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The Best of What We Are Reading

“The person who takes an idea, executes, and builds it up has an opportunity to make them priceless. The ideas throughout this book are ready for you to put in the work necessary to make them priceless.”

Check out 100 Starting Points to Make Money in the New Economy on Product Hunt! 📚

Writer Spotlights

Want To Become The Best At What You Do? Then Learn This One Lesson. by Ryan Holiday

How To Perform When You Don’t Have The Skills For The Job by Rafael Sarandeses

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Reverse Engineer Opportunities was originally published in The Mission on Medium, where people are continuing the conversation by highlighting and responding to this story.

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